FOR JOURNALISTS, EDITORS, AND PRODUCERS
PRESS
Chimi is a premium chimichurri brand on a mission to put one sauce on everything.
the story. the numbers. the assets.
FAST FACTS
SPEC SHEET — COPY FREELY
BRAND
Chimi — premium chimichurri. Not Traditional. Just Original.
FOUNDED
2024 by co-founders Ryan Cowell and Alexandra Castro
PRODUCT
One SKU, on purpose: the Original chimichurri — $14.97, 6.5 oz (184g)
PROFILE
Seed-oil-free and vegan. Lime, garlic, olive oil, cilantro, parsley.
CHANNELS
DTC (houseofchimi.com), TikTok Shop, Amazon, select specialty retail
TRACTION
First production run of 2,500 jars sold out ahead of schedule
SEARCH DEMAND
#3 most-searched trending recipe worldwide, behind hot honey (#1) and Marry Me Chicken (#2)
source: Google Year in Search, 2025
CONSUMER REACH
Reaches 1 in 4 US consumers, up 13% in the past year
source: Tastewise consumer panel, 2026
MENU MOMENTUM
Chimichurri is stepping up its menu presence in 2026 across marinades, finishes, and dips
source: Flavor & The Menu, 2026
THE GAP
Shelf-stable chimichurri remains underdeveloped relative to consumer demand
source: Tastewise category analysis, 2026
PRESS RELEASES
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AUGUST 20, 2026
Chimichurri Is Coming for the Condiment Aisle — and Chimi Just Sold Out Its First Production Run Proving It
READ >
CATEGORY DATA
THE STATE OF CHIMICHURRI
A one-page data sheet on the category: menu growth, consumer reach, search demand, and the shelf gap — with sources. Cite it, quote it, build on it.
MEDIA ASSETS
High-resolution product photography, founder headshots, and logo files. Images may be used for editorial coverage of Chimi.
Download All Assets
SAMPLES, INTERVIEWS, DATA
WRITING ABOUT CHIMI?
Email us directly. We respond fast, we're generous with samples, and we'll walk you through the category data any time.
press@houseofchimi.com