FOR JOURNALISTS, EDITORS, AND PRODUCERS

PRESS

Chimi is a premium chimichurri brand on a mission to put one sauce on everything.

the story. the numbers. the assets.

FAST FACTS

SPEC SHEET — COPY FREELY

BRAND

Chimi — premium small-batch chimichurri. Not Traditional. Just Original.

FOUNDED

2024 by co-founders Ryan Cowell and Alexandra Castro

PRODUCT

One SKU, on purpose: the OG chimichurri — $14.97

CHANNELS

DTC (houseofchimi.com), TikTok Shop, Amazon, select specialty retail

TRACTION

First production run of 2,500 jars sold out ahead of schedule

MENU GROWTH

+83% chimichurri menu appearances in the US over four years

source: Datassential via Nation's Restaurant News

CONSUMER REACH

1 in 4 US consumers, up 13% in the past year

source: Tastewise, 2026

SEARCH DEMAND

Top-3 trending recipe search worldwide, directly behind hot honey at #1

source: Google Year in Search, 2025

THE GAP

Shelf-stable chimichurri remains underdeveloped relative to consumer demand

source: Tastewise category analysis, 2026

AUGUST 16, 2026

Chimichurri Is Coming for the Condiment Aisle — and Chimi Just Sold Out Its First Production Run Proving It

A one-page data sheet on the category: menu growth, consumer reach, search demand, and the shelf gap — with sources. Cite it, quote it, build on it.

High-resolution product photography, founder headshots, and logo files. Images may be used for editorial coverage of Chimi.

SAMPLES, INTERVIEWS, DATA

Email us directly. We respond fast, we're generous with samples, and we'll walk you through the category data any time.